FINANCIALBook a callBetter insurance for your employees.
Cheaper for you.
We run the employee side of the switch — presentations, tools, plain answers.
What this is worth at your company.
Assumes $200/mo per single switch · $600/mo per family switch.
You offer the plan that saves everyone money.
Hardly anyone picks it.
So you explain harder.
And you wonder why people fall asleep.
It was never a knowledge problem.
People don’t reject the HSA.
They reject the homework.
So we threw out the homework.
The HSA is broccoli — genuinely good for people. We just sell it like Doritos*.
Structure the incentives
Real incentives built into the plan — so the HSA pays off, not just on paper.
Plan the fun
We plan the rollout with you up front, so it lands as something good.
Simplify the math
Each person sees the switch in their own dollars. Plain numbers, no spreadsheet.
Make it personal
Our tools build each employee a view around their situation — personalized at scale.
Make it fun
Compliance-approved incentives. The broccoli starts selling like Doritos.
Exhibit A: Proper Cloth.
Here’s what happened at Proper Cloth.
Six weeks was a sprint. You’ve got more — use it.
One more thing.
We’ve built tools that make better financial decisions easier. Three of them, landing June 2026.
Easy Button
Plain English answers to financial questions.
Shoebox
Snap your HSA receipts. Never lose one.
Budget
The numbers that matter. Nothing else.